I write two weekly newsletters for the Littleton Independent, a publication of Colorado Community Media. In the past ten months, I have increased my main newsletter's audience by 136%, leading to more paying subscribers to my newspaper. Here's an example of what my newsletter looks like, and here's one that highlights the engaged audience I've cultivated.
This newsletter shows the beginning of an audience engagement strategy that I launched during election season to incorporate voters' voices in our reporting framework. My team used readers' responses to inform the questions we asked for candidate profiles and Q&As.
Previously, I increased the reach of the weekly EarBuds Podcast Collective newsletter by creating mutual marketing relationships.