Image courtesy of Tink Media
In my freelance role with Tink Media, I created and implemented audience growth and marketing strategies for podcasts on topics ranging from the broken U.S. healthcare system to Jewish advice.
My understanding of audience growth and brand awareness is exhibited in my abilities to analyze and compare impression data, write promotional material, create detailed timelines for marketing plans and organize feed swaps, promo swaps, guest bookings and newsletter features.
In one client’s season, I organized over a dozen promo swaps like this one to get their show in front of new audiences.
My colleague said my work on another show "altered the way (the client) thought about collaborative marketing and set them on the path to growth."
Image courtesy of EarBuds Podcast Collective
As a Newsletter and Podcast Coordinator at EarBuds Podcast Collective, I wrote a weekly podcast recommendation newsletter and podcast script to help new audiences find shows they would love. I shared over 200 episodes during my time in the role and helped increase both the podcast and newsletter's audience sizes.